It is our promise that all formulations are Cruelty-Free, Parabens-Free and Toxin-Free. 


Aluminum salts Aluminum chloride, Aluminum chlorohydrate, Aluminum chlorohydrex, Aluminum dichlorohydrate, Aluminum sesquichlorohydrate, Aluminum zirconium octachlorohydrate, Aluminum zirconium octachlorohydrex gly, Aluminum zirconium pentachlorohydrate, Aluminum zirconium pentachlorohydrex gly, Aluminum zirconium tetrachlorohydrate, Aluminum zirconium tetrachlorohydrex gly, Aluminum zirconium trichlorohydrate, Aluminum zirconium trichlorohydrex gly tot
Animal Musk's/Fats/Oils Beeswax, Honey, Lanolin and Carmine might be excluded on case-by-case basis
Benzophenones and related compounds
Butylated hydroxyanisole (BHA)
Butylated hydroxytoluene (BHT)
Carbon Black 
Coal Tar
Ethanolamines Diethanolamine (DEA), Triethanolamine (TEA), Monoethanolamine (MEA), Ethanolamine (ETA)
Formaldehyde and Formaldehyde-releasing agents 2-bromo-2-nitropropane-1,3-diol, 5-bromo-5-nitro-1,3-dioxane, Benzylhemiformal, Diazolidinyl urea, Dmdm hydantoin, Formaldehyde, Imidazolidinyl urea, Methenamine, Quaternium-15, Sodium hydroxymethylglycinate
Hydroquinone 2-Acetylhydroquinone, Di-t-Butylhydroquinone, Diamylhydroquinone, Hydroquinone, Hydroquinone Safflowerates
Lead and Lead Acetate
Mercury and Mercury Compounds
Methyl Cellosolve
Methylchloroisothiazolinone and Methylisothiazolinone
Mineral Oil Mineral Oil, Hydrogenated Mineral Oil
Nanomaterials Nano-grade Zinc Oxide, Nano-grade Titanium Dioxide, Methylene bis-benzotriazolyl tetramethylbutylphenol, Tris-biphenyl triazine
Octinoxate Octinoxate, Octyl methoxycinnamate, Ethylhexyl methoxycinnamate
PFAS compounds PFASs or PFCs, “perfluor” or “polyfluor” in the ingredient name (e.g. Perfluorooctanoic Acid (PFOA), polytetrafluorothylene (PTFE)
Phenoxyethanol Less than 1%
Plastic Microbeads
Polyacrylamide and Acrylamide
Retinyl Palmitate
Sulfates Sodium Lauryl Sulfate (SLS), Sodium Laureth Sulfate (SLES) are not used in most rinse-off formulas except for economic formulations 
Talc Only talc with no detection of asbestos according to the raw material specification can be used
Toluene 2,6-Dihydroxyethylaminotoluene, 4-Amino-2-Hydroxytoluene, 4-Amino-2-Hydroxytoluene Sulfate, 4-Methoxytoluene-2,5-Diamine HCl,, Methylstyrene/Vinyltoluene Copolymer, N,N-Diethyltoluene-2,5-Diamine HCl, Potassium Toluenesulfonate, Sodium Toluenesulfonate, Toluene, Toluene Sulfonic Acid, Toluene-2,5-Diamine, Toluene-2,5-Diamine Sulfate, Toluene-2,6-Diamine, Toluene-3,4-Diamine
Triclosan and Triclocarban
Undisclosed Synthetic Fragrance Acetaldehyde, Acetone, Acetonitrile, Benzalkonium chloride, Bisphenol A (BPA), Ethylenediaminetetraacetic acid (EDTA), Methylene chloride, Polytetrafluoroethylene (PTFE), Perfluorooctanoic acid (PFOA)
1,4 Dioxane

10ppm or less for rinse off products (products meant to be rinsed off, wiped off or removed)

2ppm or less for lip products and 7ppm or less for all other leave on products (products that are meant to remain on the skin)